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How To Ethically Boost Profit Margins To Make “Change The World” Money

An image of a bar graph made up of green leafy plants indicating profit margins increasing and text that says, "#ScaleYourEthicalBusiness".

There comes a time in every impact-driven business when you need to scale your profit margins from “profitable” to “big enough to become a force for good in the world.”

This article will show you the pros and cons of different strategies you might be considering, including our favorite one that helps you become the brand everyone loves to buy from.

How Happy Customers “Do The Marketing For You” (For Free)

an illustration of many hands raised together from different ethnic backgrounds, each one open wide with a red heart on the palm, representing happy customers who refer everyone they know and do the marketing for you. Image includes the hashtag #EthicalMarketing aka ethical marketing.

The most ethical way to market and grow your business is to let your happy customers spread the word & help you reach new customers/clients.

The #1 Customer Experience To Grow Your Ethical Business

a flat lay photo of a white notecard that says "Thank You" on top of a black envelope which is on top of a green book on a dark black background which represents a high-end, hand crafted customer experience that delights clients and customers alike.

Find out where your current customer experience fits on the CX spectrum and how to optimize it for bigger ROI, ROAS, and profit margins.

5 Things Your Black Friday Funnel Needs To Bond With Customers Quickly

black background with text that appears to glow like a neon sign that says "5 things your Black Friday Funnels Need so your customers come back after the frenzy wears off"

Add any of these things to your Black Friday sales funnels to delight your customers in a way that they’ll look forward to your emails, use the things they bought from you, and keep you top of mind after the turkey coma and buying frenzy wears off.

Eco-friendly, Sustainable Brands You’ll LOVE To Buy From

Photo of two women sitting on wood floor with potted plants, giving each other a high five. Text on the image says, "Eco-friendly, sustainable brands you'll love to buy from!"

It’s hard enough to find products that are truly plastic-free, made by workers who are paid a fair wage, and in factories using clean energy methods. After months of scrolling, buying, trying, and a few disappointments, we’ve put together a list of our favorite go-to brands that are eco-friendly, sustainable, and just plain WORK for everyday use.

New blog, who dis?

It’s official! The Customer Delight Team is starting a blog to share what we’ve learned about turning first-time customers into loyal fans who buy everything you sell and refer you to everyone they know. We’re bursting at the seams with ideas and ready to gush about customer success, retention rates, customer experience funnels, social proof, … Read more